Collection Law Firm – PPC Case Study
EvannsCollectionLaw.com – 10-12% conversion rate
Higher Lead Conversions for Google Adwords Traffic
Date Range: October thru December 2014
Source: Google Adwords Paid Traffic Only
0%
First-time Phone Call Conversion rate
0%
Form Submission Conversion rate
0%
Total Leads Conversion Rate for Paid Adwords Traffic
Further explanation of these findings:
- Compared to the SEO conversion rate for EvannsCollectionLaw, the PPC conversion rate is much higher. We have much better control over our AD messaging and relevancy of traffic coming in.
- New Lead Conversion rate = First-time Phone Calls + Form submissions. Example: if 100 NEW people visited your website from Adwords ADs results, 12 of those NEW people took action. They either called or filled out a form on the website.
* Above results are for Los Angeles metro area.
Pay less per click in your Adwords/Bing/Yahoo campaigns!
Get more clients with highly targeted Ad & Keywords
Google AD – a Competitive Analysis
Comparing our AD to its neighbors, we have
Clearly defining that the law firm only takes cases over “$10K”. This leads to a much higher lead conversion later on.
Trackable Phone Number, we would know people came from this Adwords even if they do not click the AD.
Make it location relevant by adding “Los Angeles” in the AD.
Highlight Important points, “$0 Upfront, free Consult w/ Lawyer”
We make sure “Site links” and “Office Address” are up to date and show up in Adwords.
Comparing our AD to its neighbors, we have
Clearly defining that the law firm only takes cases over “$10K”. This leads to a much higher lead conversion later on.
Trackable Phone Number, we would know people came from this Adwords even if they do not click the AD.
Make it location relevant by adding “Los Angeles” in the AD.
Highlight Important points, “$0 Upfront, free Consult w/ Lawyer”
We make sure “Site links” and “Office Address” are up to date and show up in Adwords.
Sample Keywords Quality Score in Adwords
| Keywords | Keyword Quality Score in Google Adwords |
|---|---|
| Judgment Collection Lawyer | 10 |
| Judgment Collection | 8 |
| Collection Lawyer | 8 |
| Judgement Attorneys | 10 |
| Collection Attorney | 8 |